Is there any value in branding? Being the CEO of a branding company, I hear this question a lot. Of course, I would emphatically and undeniably say "YES!"
Branding is a part of our culture. More times than not, it is the very reason that we do business with a company. We recognize the brand, we are comfortable with the brand, thus we purchase the product. Billions and billions of transactions take place every day for this one simple reason. Becasue of this, companies spend an enormous amount of money developing, promoting, and maintaining their brand equity.
Just for fun, here are the most valuable brands in the world....According to Millward Brown Optimor
The 10 most powerful global brands of 2007, plus brand value:
1. Google--$66.4 billion
2. General Electric--$61.9 billion
3. Microsoft--$55 billion
4. Coca-Cola--$44.1 billion
5. China Mobile--$41.2 billion
6. Marlboro--$39.2 billion
7. Wal-Mart--$36.9 billion
8. Citigroup--$33.7 billion
9. IBM--$33.6 billion
10. Toyota Motor--$33.4 billion
So, where am I going with all of this?
We have spent a lot of time, energy, and money developing the brand 1-800-SELL-NOW for our clients. Vanity branding is a very powerful tool in any marketplace. And no vanity brand is more powerful and says more in real estate, than 1-800-SELL-NOW.
This is a powerful brand that speaks to all real estate consumers. Whether it is buyers or sellers, they understand that our licensees are THE REAL ESTATE PROFESSIONALS that they should be doing business with.
Whether it is billboards, radio, television, bus stops, bandit signs, t-shirts, direct mail, or signs on cars - the brand speaks to a variety of customers and resonates long after the market impression. When they see it or hear it - they get the message, and remember.
Most importantly, the pick up the phone and call. That is the power of branding!!
When someone hears or sees
WE BUY HOUSES CALL 561-555-5121.......will they remember?
Who really knows.
The experts say, probably not.
When someone hears or sees
WE BUY HOUSES CALL 1-800-SELL-NOW....will they remember?
The experts say, they are dramatically more inclined to remember.
Here are some interesting facts from AMA on Vanity Branding:
A recent study reveals that 800 number ads outperform local-number ads by six to one.
In a recent study, radio ads with a vanity 800 number drew fourteen times more calls than those with a numeric 800 number.
National advertisers are using vanity numbers more than numeric ones, and local advertisers use them about half the time.
Seventy-nine percent of commercials with toll-free numbers display the number prominently.
Forty percent emphasize the number with a voice-over by an announcer.
A productive ad featuring a vanity number can generate approximately 30% more leads or orders.
With a brand like 1-800-SELL-NOW, you can position yourself as the market leader and reach the masses with a brand that says 3 very important things instantly......
WHO YOU ARE
WHAT YOU DO
HOW TO REACH YOU
Branding is nothing new. We live in a world dominated with branding. Almost everything we do is touched by branding. Restaurants, Computers, Cars, Internet Providers, Cell Phones, Search Engines, Instant Messaging, Social Networking, Buying our clothes, Buying our groceries.......the list goes on and on.
So the next time you wonder "does branding matter?" Take a couple steps back and realize that any time you are dealing with a consumer....IT MATTERS.
We have made 1-800-SELL-NOW very accessible and easy to incorporate into your market.
In addition, we have 1-877-VIOLATION that we use to generate traffic ticket leads for attorneys in the U.S.
